In terms of consumer culture, The "green" consciousness of Chinese consumers has begun to take the lead in the global market. According to Accenture's China Consumer Research 2021: Post-PANDEMIC Report, 55 percent of Chinese respondents said they would place more importance on "corporate sustainability and ethical values" in the post-PANDEMIC era. Consumers in China and the rest of the world are considering the extent to which they are linked to price when choosing a brand, according to accenture's ninth COVID-19 survey. The results of a study conducted by MII in collaboration with North Mountain Consulting Group show that acceptance of the next generation of leather products is extremely high in Chinese cities. Ninety percent of respondents said they prefer the next generation of leather (faux leather) to traditional leather, and 70 percent said they are very likely to buy the next generation of leather. According to the report's qualitative research, the next generation of leather (pu leather) proponents are motivated to consume the products' Altruistic benefits in terms of the environment and animal welfare, while innovation, fashion and affordability are also taken into account.

Determining a leather belt’s quality goes beyond looking at its surface. While it may look attractive on the outside, understanding the different leather grades is the key to knowing if a belt is durable, comfortable, and a worthwhile purchase. The highest quality and most exquisite leather belts are made from full grain leather—the outermost layer of an animal hide that has all its natural markings and imperfections intact. Besides its premium quality, full grain leather products are number one because of their impressive features: · They have strong fibers tightly woven together, providing maximum durability · They age beautifully, developing a rich leather patina over time · They retain their shape, even after extensive use · They’re made from all natural leather with visible, beautiful imperfections As manufacturers of quality leather products, we understand the tell-tale signs of different leather grades and how to identify real leather products. We only use WINIW Microfiber Leather for our leather belts—the highest-quality full grain leather that lasts a lifetime and is exceptionally rare.       If you’re wondering how to identify a premium-quality, full grain leather belt, these simple tips will help: 1 - TAKE NOTE OF THE BELT’S TRADEMARK It’s common for manufacturers to trademark their belts as real leather, even if they're not made from full grain leather. If the product label indicates “genuine leather” or “man-made material,” it’s likely low quality or synthetic. There are also leather imitations that disguise themselves as real leather. You can quickly identify them by looking for labels such as: · Faux leather · Leatherette · Synthetic leather · Polyurethane leather If the belt is not labeled, some additional clues will help you decide if it’s made from real full grain leather.   2 - A REAL FULL GRAIN LEATHER BELT HAS VISIBLE IMPERFECTIONS One of the easiest ways to identify a real full grain leather belt is by observing its surface. It will have a less uniform look than other grades or synthetics. Full grain leather is not sanded or perfected during the tanning process, so you’ll see some flaws. Once the top layer is altered, it’s no longer full grain leather but top grain, corrected grain, or genuine leather.  However, it’s worth noting that full grain leather also undergoes finishing, but in a way that doesn’t alter its grain.   3 - A REAL FULL GRAIN LEATHER BELT’S GRAIN PATTERN WILL DIFFER When examining full grain leather belts, you’ll realize that no two hides are exactly the same. Every hide is unique because it’s from a different animal with different patterns and markings. The unaltered markings (or grain patterns) of full grain leather make every belt unique.  As a result, you’ll notice that each full grain leather belt has a distinct and visible grain pattern. So if all the leather belts sold by a manufacturer have a similar grain pattern, it’s likely that they’re not made from full grain leather.   4 - A REAL FULL GRAIN LEATHER BELT IS STRONG AND DURABLE The outermost layer of a hide is the strongest because its fibers are densely packed. Since this is the layer that is used to make full grain leather belts, they’re incredibly strong and durable. A real full grain leather belt will get many compliments, even after years of use. If you’ve ever heard of “quarter century belts,” or those passed down from one generation to another, they’re likely made of real full grain leather.   5 - A REAL FULL GRAIN LEATHER BELT HAS TINY HOLES ON ITS SURFACE Another way to spot a real full grain leather belt is by inspecting its surface. When you look very closely, you should be able to see tiny holes in the leather. These holes are what remain once hair is removed from the skin during the tanning process. If a leather belt’s surface lacks these small holes, it’s probably not full grain leather. Since the skin’s pores are left intact, real full grain leather is also more breathable than lower grades like corrected grain and split grain. This prevents the growth of mold or mildew on the belt.   6 - A REAL FULL-GRAIN LEATHER BELT AGES BEAUTIFULLY One of the key differences between a real full grain leather belt and other grades is how it ages. Leather patina, a desirable process that develops as leather ages, is unique to full grain leather. It’s formed after the product has been subjected to continuous stretching, folding and friction.  Even after multiple scratches and blemishes, the belt will continue to look good as it absorbs the natural oils of the animal's skin, causing its surface to darken and become glossier with age.   CHOOSING THE RIGHT FULL GRAIN LEATHER BELT A full grain leather belt has an elegant finish that adds class to any outfit. Because of its durability, a single belt will last for decades, making it a worthwhile addition to your wardrobe. WINIW Microfiber Leather full grain leather belts are versatile and come in four colors that suit most styles—Black, English Tan, Heritage Brown, and Natural.