In terms of consumer culture, The "green" consciousness of Chinese consumers has begun to take the lead in the global market. According to Accenture's China Consumer Research 2021: Post-PANDEMIC Report, 55 percent of Chinese respondents said they would place more importance on "corporate sustainability and ethical values" in the post-PANDEMIC era. Consumers in China and the rest of the world are considering the extent to which they are linked to price when choosing a brand, according to accenture's ninth COVID-19 survey. The results of a study conducted by MII in collaboration with North Mountain Consulting Group show that acceptance of the next generation of leather products is extremely high in Chinese cities. Ninety percent of respondents said they prefer the next generation of leather (faux leather) to traditional leather, and 70 percent said they are very likely to buy the next generation of leather. According to the report's qualitative research, the next generation of leather (pu leather) proponents are motivated to consume the products' Altruistic benefits in terms of the environment and animal welfare, while innovation, fashion and affordability are also taken into account.

With the progress of economic development, leather plays an increasingly important role in People's Daily life, and artificial leather with good quality and reasonable price has become the most popular product for people. It brings us beautiful, noble and comfortable. Because we are in contact with so much, but artificial leather is a chemical product after all, is it harmful to our body? According to each environmental protection requirement grade, man-made leather can be divided simply: leather of blame environmental protection, common environmental protection and leather of advanced environmental protection. With the different level of environmental protection, the general price is also different, and the environmental protection situation is not the same. Non-environmental protection leather is generally cheap, mostly used in industrial products, infrastructure and other people do not need to contact more often. However, as the world attaches more and more importance to environmental protection, leather without environmental protection has been gradually reduced in various fields. Ordinary environmental protection eco leather, have an impact on the composition of people, are strictly controlled, to achieve the detection standards, is already can rest assured use. At present, like high-grade bags, hotels and families are decorated with environmentally friendly leather. Advanced environmental protection leather is European standard environmental protection leather, in simple terms, is a little higher than ordinary environmental protection detection standards. This kind of leather is not harmful to human skin and health. With the development of science and technology, artificial leather has gradually met the requirements of human beings in environmental protection, in the performance of some leather has surpassed the performance of genuine leather.WINIW have more than 300 items to choose from from stock.